Seller’s Guide
We will help you prepare, price, and market your property. We work hard for our clients and guarantee quality service and professionalism. You can count with us to be transparent and honest every step of the process. We will show your space to qualified buyers and skillfully negotiate on your behalf to secure the best price and the quickest closing.
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Sell your house for the right price. Your best option is selected by you with the help of an expert.
List your property at a price that appeals to buyers and at the same time leave room for negotiations. That may be a strategy.
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Do you want to see more strategies? Call now or request an interview.
Selling Your Home by Keller Williams
You're ready to sell your property. And, while you're looking forward to seeing the word "SOLD" posted from the curb, you know there's a lot to consider along the way. One of your first decisions is to select a real estate company and real estate agent who'll join you in the process.
1 Manage Showings
Once you’ve chosen your Keller Williams agent, and together have prepped your house for sale and set a price, you’re ready for the public to see your home.
What is a showing?
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A showing takes place either at an open house, which is a scheduled session when anyone can come by without an appointment, or during an appointment scheduled with you or your listing agent.
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How do I prepare my house for a showing?
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Your KW agent is a great source of advice on specifics for your home preparations so that your house is positioned competitively in the market. Preparations will likely include two phases. During phase one, before photos are taken and before the first showing, you should:
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Clean deeply.
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Paint some or all of your house.
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Do minor repairs such as caulking tubs and windows.
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Make major repairs – if needed and in your budget, such as replacing your counters or appliances.
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Stage your furniture to showcase your home’s best features.
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Remove personal items such as family photos.
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Declutter every surface and storage space.
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Reorganize your closets and pack excess items.
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Eliminate odors by cleaning the fireplace or pulling out musty rugs.
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Add a color scheme with rugs or pillows if needed to warm up your home.
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Upgrade your lighting or light bulbs to make your rooms brighter.
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Spruce up the landscaping.
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Power-wash your decks and sidewalks if needed.
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What can I expect when showing my house?
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Three important things you can do to help get your house sold are:
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Leave when your house is being shown. Buyers prefer to look at homes when they can move around freely and the owners aren’t there.
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Make your house as available as possible. While it may be inconvenient to show your home at dinnertime or on weekends, buyers who can’t see a property when they’re eager may cross it off their list.
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Listen to any feedback from buyers or agents about ways you can make your home more appealing.
Always coordinate with your Keller Williams agent for maximum exposure and a faster sale.
2 Review Offers
Congratulations! You received a message from your KW agent that you have an offer on your home. Now you need to evaluate that offer and decide how to respond.
What is an offer?
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An offer to buy your home is a purchase agreement signed by the potential buyer that includes:
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The amount of the offer
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An explanation of how the buyers will pay, such as cash or a pre-approval for financing
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The terms – such as a request for closing cost help or contingencies such as the sale of the buyers’ house, a final mortgage approval, a satisfactory home inspection and an appraisal
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A target date for closing
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An earnest money deposit
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A time limit for the offer
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How do I evaluate each offer?
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When you receive an offer to buy your home, you and your Keller Williams agent should review it and consider whether you want to accept it. Whether you have one offer or several, you and your agent will look at:
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The amount offered
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Whether the buyer has included or waived contingencies
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Where the funds are coming from, such as all-cash, a reputable local lender, a well-known online lender, or an unknown out-of-town lender
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The proposed closing date and date of possession of the house to see if it aligns with your needs
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Any special requests for items to convey or for special inspections
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What happens if I receive multiple offers?
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If you receive multiple offers, your KW agent can advise you on one of these options:
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Accept the best offer. If one offer stands out above the rest, you can accept that one right away. But be careful not to be swayed by a high offer if the financing seems uncertain or if the buyer hasn’t explained a plan for a possible low appraisal.
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Counter all the offers to get a better price and terms. You can ask all potential buyers to give you their best offer by a certain deadline.
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· Counter one offer that’s close to what you want. If you like one offer but think the buyers could do a little better, you can send them a counteroffer to see if they’ll accept it.
You and the buyers can negotiate until you both agree on the final contract. Your Keller Williams agent is your best ally during the negotiations and is equipped with the data and knowledge to guide you.